In 2015, Genevieve Schmitt, a lifelong skier who lives in Montana, created the group “Women Who Ski” on Facebook as a way to promote her K2 Ski ambassador activities with the side benefit of finding ski buddies near her home mountain, Big Sky Resort in Montana. At the time, nothing like this existed on Facebook.
For the first few years, the group grew slowly with approximately 2,000 members in 2017. However, during the covid years of 2020-2022 membership increased exponentially boasting 9,800 women by September 2022 hailing from all over the U.S., and parts globally. In November 2022, we passed the 10,000 member mark.
To meet the demand for formalized activities for members, Genevieve created this website as a way to facilitate official group ski trips and other events. Genevieve (no longer working with K2) is a professional journalist and marketer best known for creating the largest and most prolific resource for female motorcyclists that contributed to the explosive growth of women riders over the last two decades. Learn more at GenevieveSchmitt.com. Genevieve is pictured here in her vintage Nils jacket, Northface pants, and K2 helmet and goggles.