Jena joined Women Who Ski in the fall of 2025 as Chief Experience Officer with a vision of expanding Women Who Ski to its next level. She is a seasoned business leader specializing in sales, marketing, and community engagement. Her professional career was in the hotel industry with the majority of years as an owner-operator of franchised Marriott, Hilton, and Choice hotel brands. In retirement, she founded a social enterprise business called Fun Events for the purpose of planning events that put the fun in fundraising and donating the money raised to local nonprofits.  

Jena has lived in Montana since 2005 and is an avid traveler, outdoor enthusiast, and self-proclaimed ski addict. She learned to ski in the 5th grade, and enjoys downhill, backcountry, classic and skate cross country skiing. Her love of travel has her skiing numerous resorts each season with a majority of those days at Grand Targhee and Big Sky Resort. Jena is excited to bring her strategic vision with a commitment to community impact to her role as Chief Experience Officer at Women Who Ski.